A BEER RANGE DEDICATED TO THE GREAT OUTDOORS
At Hey Joe Brewing Co. our Head Brewer Anja van Zyl has created a unique beer range to the Cape Winelands. Stemmed from her passion and love for the Great Outdoors, this beer range is local and lekker. We decided that this range (inspired by the Great Outdoors) should take on an environmentally friendly approach. Inspired by nature and with preserving nature in mind. The fundamental blocks to this beer range.
"Regarding our first beer in this range: The Lavender Honey Saison. We really played into the concept of the ingredient lavender. A plant that portrays a sense femininity, serenity and royalty. It didn’t take us long enough to source the lavender from a local guest house owner Tanya Maingard. Herself and her beautiful lavender farm only seemed fitting. A female collaboration between brewer and a farmer of the vital ingredient, lavender. She has the most beautiful lavender farm this side of the Cape Winelands and that is exactly what we were looking for - a collaboration between two local females.” Anja van Zyl
So we turned to the drawing board and begun a brainstorming session over a few beers. After many ideas, we felt that beer packaging is one of the biggest contributors to plastic waste - in particular - 6 pack beer can plastic rings. This is our first beer than we have canned so we decided to take on a holistic approach to our packaging.
We arrived at the use of E6PR. Our cans are packaged into a biodegradable 6 pack can holder made primarily of spent grain. Spent grain is the by-product/waste from the ingredients used to brew beer. The spent grain is taken from participating breweries near the packaging manufacturer overseas (Mexico). This, along with other biodegradable materials is compacted into what you see in this photo. A packaging solution that does not contribute to pollution. A packaging solution that will degrade into our earth within a few months (different from plastic which is at least 400 years).